Kraken, one of the longest-established cryptocurrency platforms in the world, has announced a partnership with RB Leipzig, a prominent German football club known for its innovative approach to the sport. This collaboration sees Kraken become the Official Crypto Partner and the Official Sleeve Partner for all men’s and women’s Bundesliga fixtures for the club.
The partnership aims to merge the crypto ecosystem with sports entertainment, offering fans interactive experiences that deepen their connection to the club. Emphasising education about cryptocurrency, Kraken and RB Leipzig are working together to unlock the full potential of crypto, exploring innovative ways to engage German fans. Initiatives may include exclusive content, fan pop-ups, and potential product innovations that enhance fan engagement.
Mayur Gupta, Kraken’s Chief Marketing Officer, expressed enthusiasm for the partnership, stating, “Kraken and RB Leipzig’s origin stories share similar roots in charting an unconventional path to achieve long-term success in our respective fields. Kraken has spent over a decade providing a bridge to the crypto ecosystem while raising the bar for client service and industry cybersecurity protocols.” He further highlighted that the partnership aligns with Kraken’s mission to promote understanding and adoption of cryptocurrency among football fans and the local community.
RB Leipzig’s Managing Director, Johann Plenge, also commented on the collaboration, noting, “We are proud to have partnered with another internationally successful company. With Kraken, we have expanded our network by working alongside a significant brand from the USA, just a few weeks after our first US tour.” Plenge highlighted the shared professional and innovative ethos of both organisations, which was evident during discussions in Miami.
Founded in 2011, Kraken is among the earliest and most trusted cryptocurrency platforms, dedicated to accelerating crypto adoption to empower individuals toward financial freedom. It has become a dominant platform for trading cryptocurrencies in Europe, particularly noted for its liquidity in Bitcoin and Ethereum trading against the Euro during 2023, according to data from Kaiko. In Germany, Kraken’s operations are bolstered by a strategic partnership with DLT Finance, a licensed digital asset broker and custody provider.
The collaboration with RB Leipzig marks another milestone in Kraken’s strategy to engage new audiences through top-tier Web3 integrations. This latest announcement follows similar partnerships with renowned clubs such as Atlético de Madrid and Tottenham Hotspur FC, all aimed at enhancing the football fan experience and fostering deeper connections between supporters and their teams through both physical and digital activations.
Fans eager for more information about the RB Leipzig partnership and upcoming experiences are encouraged to visit Kraken’s dedicated landing page. As both Kraken and RB Leipzig embark on this innovative journey together, the partnership promises to pave the way for exciting developments in the intersection of cryptocurrency and sports.
