A Beloved Retailer Expands Its Footprint: Ross Stores and DD’s Discounts Continue to Grow
A Retail Success Story in Expansion Mode
Ross Stores, a cherished destination for bargain hunters, has made headlines this month with the opening of 19 new stores across 14 states. This rapid expansion is part of the company’s ambitious plan to launch approximately 90 new locations by the end of the fiscal year 2025. The chain, which operates more than 2,200 stores nationwide, has become a go-to for shoppers seeking brand and designer items at "thrift store prices." This month alone, Ross Dress for Less opened 16 new outlets, while its sister chain, DD’s Discounts, added three more stores to its portfolio.
The company’s growth strategy is evident in its strategic selection of locations. Ross Dress for Less expanded its presence in newer markets, including Connecticut, Minnesota, New Jersey, and New York, while DD’s Discounts focused on strengthening its foothold in existing markets such as California, Georgia, and Texas. Richard Lietz, Executive Vice President of Property Development, highlighted the company’s confidence in its long-term growth potential. He noted that Ross Dress for Less aims to reach 2,900 locations, while DD’s Discounts is projected to grow to 700 stores. This ambition underscores the retailer’s commitment to meeting the increasing demand for value and convenience among consumers.
The Closing of Two Beloved Stores: A Bittersweet Moment for Shoppers
While the company celebrates its expansion, it also faced the difficult decision to close two of its Ross Dress for Less stores in Honolulu, Hawaii. The closures, which occurred in January, left loyal customers saddened by the loss of their favorite discount shopping destination. One customer, Lisa Shandoria Johnson, expressed her disappointment, noting that the store offered unique items unavailable elsewhere. Another shopper, Carolyn Kopecky, voiced concerns about the impact of the closure on the local community, citing potential safety issues and economic challenges.
The reasons behind the closures remain unclear, and the company has not provided a detailed explanation. However, it is worth noting that 15 other Ross Dress for Less stores in Hawaii will remain open, offering some relief to customers in the state. This situation highlights the balancing act retailers must perform to ensure the sustainability of their operations while maintaining customer loyalty.
States Without a Ross Store: A Surprising Gap in Coverage
Despite its widespread presence across the U.S., Ross Stores has yet to establish a foothold in several regions. Currently, states such as Puerto Rico, New Hampshire, Alaska, Massachusetts, Vermont, and Rhode Island, along with territories like American Samoa, the U.S. Virgin Islands, and the Northern Mariana Islands, do not have any Ross or DD’s Discounts locations. Connecticut, which recently welcomed its first Ross store, had previously been on this list. This gap in coverage leaves residents in these areas without access to the retailer’s signature blend of affordability and quality.
A Vision for the Future: Expanding Access to Affordable Shopping
Looking ahead, Ross Stores remains committed to its mission of providing high-quality, discounted products to consumers nationwide. The company’s ambitious expansion plans are rooted in its belief that value-conscious shopping is here to stay. With a focus on both new and existing markets, Ross and DD’s Discounts aim to fill the gaps in underserved regions, bringing their unique brand of bargain hunting to even more communities. As the retail landscape continues to evolve, Ross Stores is well-positioned to adapt and thrive, solidifying its reputation as a leader in the discount retail space.
The Ross Difference: Quality, Value, and Convenience
At the heart of Ross Stores’ success is its ability to deliver a wide range of brand and designer goods at prices significantly lower than those found in traditional department stores. From apparel and accessories to footwear and home furnishings, customers can find everything they need under one roof. This approach has earned the retailer a loyal following, with one customer affectionately dubbing it the "best little box retailer in the game." The combination of quality, variety, and affordability has made Ross Stores a staple in many communities, and its continued expansion promises to bring these benefits to even more shoppers across the country.