Herman Graf: A Giant in Independent Publishing
Early Life and the Spark of a Passion
Herman Graf’s journey began on October 22, 1933, in a Jewish family in Germany. His early life took a dramatic turn in 1937 when his family fled Nazi persecution, settling in the Bronx. This upheaval, while challenging, would later influence his resilient and determined spirit. After graduating from Hunter College in 1955 with a degree in psychology, Graf explored various careers, from social work to advertising, before finding his true calling in publishing. A newspaper ad from Doubleday in 1961 asking, "Love to read? Love to sell?" was the catalyst that steered him into the world of books.
Breaking Barriers at Grove Press
Graf’s entry into publishing was nothing short of dynamic. Joining Grove Press in 1964, he became a key figure in the legal and cultural battle surrounding Henry Miller’s "Tropic of Cancer." His tenacity in convincing bookstores to stock the novel, despite its controversial content, highlighted his audacity and belief in free expression. Graf’s relationship with Grove’s owner, Barney Rosset, was tempestuous, yet he thrived, rising through the ranks. His ability to persuade and his unwavering confidence made him a formidable salesman, even in the face of personal setbacks and multiple firings.
The Watergate Report and Beyond
During a hiatus from Grove, Graf seized an opportunity to publish "The Senate Watergate Report." His direct approach, which included impressing Senator Sam J. Ervin Jr., showcased his knack for acquiring significant projects. This venture underscored his ability to identify and capitalize on culturally relevant content. Graf’s storytelling about these negotiations, blending truth with a touch of flair, added to his charismatic persona and highlighted his exceptional salesmanship.
Reviving a Literary Masterpiece
One of Graf’s most notable achievements was revitalizing John Kennedy Toole’s "A Confederacy of Dunces." Despite initial poor sales, Graf’s relentless efforts to push the novel to bookstore buyers and distributors paid off. The book’s Pulitzer Prize win in 1981 solidified its success, demonstrating Graf’s profound understanding of literature and his ability to champion underappreciated works. His gruff yet erudite nature, able to quote Balzac, added layers to his persona as a well-rounded and passionate advocate for great writing.
Founding Carroll & Graf and Later Ventures
In 1982, Graf co-founded Carroll & Graf with Kent Carroll, building a publishing house known for its eclectic mix of original and reprint titles. Though the partnership was not without its tensions, Graf’s contributions as both a salesman and an acquirer were instrumental. After the company’s sale and eventual closure, Graf joined Skyhorse Publishing, where he continued to make an impact, acquiring the company’s first New York Times bestseller, Jesse Ventura’s "Don’t Start the Revolution Without Me!"
Legacy and Personal Philosophy
Throughout his life, Graf’s legacy was built on his fearless promotion of literature and his belief in the power of books. His "book foreplay" ritual, where he would touching, holding, and even smelling new books, revealed a deep sensory connection to his work. Graf’s approach to selling was anything but passive; he saw each "no" as a stepping stone toward a "yes." His philosophy extended beyond business, touching every aspect of his life with passion and a love for the written word. Herman Graf’s journey from a refugee to a publishing icon was a testament to his resilience, passion, and enduring impact on the literary world.