TOVARITCH, a premium vodka brand now produced in Latvia, has emerged as the world’s most highly awarded vodka, having received 145 industry accolades. While relatively unknown in the UK until now, the brand is poised to make significant inroads into the market as it targets consumers and trade customers alike. The name “TOVARITCH!” means “friend” or “buddy” in Russian, reflecting the vodka’s origins and recipe, which dates back over 200 years. However, following Russia’s invasion of Ukraine in February 2022, the brand swiftly relocated its production to Europe, cementing its identity as a thoroughly European product. Today, TOVARITCH! is manufactured…
Author: Kaitlyn Brown
A recent survey reveals that trust in UK business leaders has significantly declined compared to previous generations. Conducted by best-selling author Geoff Hudson-Searle and commissioned by DataPad, the survey highlights troubling statistics regarding employees’ confidence in their bosses. According to the findings, only 30% of respondents expressed trust and respect for their CEOs, with an additional 39% responding that they trusted their leaders “a little.” In a time when trust is increasingly crucial—particularly in light of global and national events—these numbers indicate a pressing need for change within workplaces. The survey further explored trust and respect in relation to various…
A new survey commissioned by Blenheim Palace has revealed that nearly one in five (19%) British viewers of period dramas have binge-watched for five hours or more in a single sitting. The Ipsos poll, which surveyed over 2,000 adults aged 16 to 75, highlights a growing enthusiasm for historical narratives within the UK. The survey also found that a significant 71% of respondents are drawn to period dramas primarily for their historic locations. Almost two-thirds (65%) of viewers reported watching these shows to gain insights into the past. This fascination with history aligns well with Blenheim Palace, a UNESCO World…
In an era where immediacy dominates the media landscape, brands are increasingly turning to a strategy known as newsjacking to enhance their public relations efforts. Coined by marketing expert David Meerman Scott, newsjacking involves creatively inserting a brand’s voice into current news stories, allowing businesses to gain valuable media exposure and engage with their audiences in real-time. Successful examples of newsjacking illustrate its potential. Notably, Oreo’s memorable tweet during the Super Bowl blackout captured widespread attention, showcasing how timely and relevant messaging can elevate a brand’s profile. By aligning with significant cultural moments, businesses can transform themselves from ordinary entities…
Bitget, a leading cryptocurrency exchange and Web3 company, has announced an exciting partnership with Cats (CATS), a trending meme coin emerging from the TON ecosystem. This collaboration will allow Bitget users to claim airdrops of the CATS token on Telegram, with zero gas fees, facilitating a seamless user experience. Tokens will be automatically credited to users’ Bitget accounts ahead of the anticipated launch of CATS spot trading in early October. Starting on October 30, 2024, CATS will also be featured on Bitget Launchpool, a platform that enables users to farm tokens for free. A total of 19.5 billion CATS tokens…
Alma Lasers, a leading name in energy-based medical and aesthetic treatments, is marking its 25th anniversary with a series of global celebrations. The launch of the milestone festivities began at the Alma Academy in Pattaya, Thailand, attended by 340 physicians and company partners from 34 countries. The event, which opened on 26 September 2024, showcased Alma’s legacy of innovation and its continued leadership in the field of medical aesthetics. Established in 1999, Alma Lasers has played a pioneering role in developing technology that improves well-being and confidence for millions of patients worldwide. Initially a provider of energy-based devices, the company…
nstitutional investors are increasingly recognising the potential of emerging technologies such as artificial intelligence (AI) and digital assets, but concerns over cybersecurity and AI-driven threats remain at the forefront. These were the key findings from a live poll survey conducted during Northern Trust’s recent technology symposium, ‘Tech Horizons: Exploring the Future of Innovation,’ held in London on 17 September 2024. Over 100 investment professionals and industry consultants attended the event, where experts from Northern Trust and the broader financial sector discussed how technology is transforming the investment landscape. Topics included the use of data as a strategic asset, the digitisation…
The coastal-inspired interiors brand XV Stripes is capitalising on a resurgence in popularity for stripes in home decor, with a focus on sustainable and eco-friendly products. According to data from Pinterest, the brand has noted a surge in searches for ‘Striped Wallpaper’ and ‘Striped Bedding’ over the past month, positioning XV Stripes at the forefront of this emerging interior trend. Renowned for its bold blue and crisp white striped designs, XV Stripes has long championed stripes as a key element in its collection. Izzey Hung, the founder of the brand, said: “Stripes are an integral part of our identity, and…
Kraken, one of the longest-established cryptocurrency platforms in the world, has announced a partnership with RB Leipzig, a prominent German football club known for its innovative approach to the sport. This collaboration sees Kraken become the Official Crypto Partner and the Official Sleeve Partner for all men’s and women’s Bundesliga fixtures for the club. The partnership aims to merge the crypto ecosystem with sports entertainment, offering fans interactive experiences that deepen their connection to the club. Emphasising education about cryptocurrency, Kraken and RB Leipzig are working together to unlock the full potential of crypto, exploring innovative ways to engage German…
BLUETTI, a leader in clean energy technology, has announced the launch of its latest product, the B300K expansion battery, on September 25. This innovative battery boasts a capacity of 2764.8 Wh, offering flexible and cost-effective energy storage solutions to meet a variety of user needs. The B300K features a wireless internal framework designed with cutting-edge technology. This next-generation internal structure minimises the risk of failures while maximising space efficiency. The result is a compact, stable, and shock-resistant battery, ideal for both home and outdoor use. One of the standout attributes of the B300K is its compatibility with both older and…